Cookie & Tracking Policy
Version 3 · Last updated 30 October 2026
1. What this policy covers
This policy explains the cookies and similar technologies, including local storage, used on the FBC website, and how you control them.
2. Essential cookies and storage
These are needed for the website to work and are always active:
- •keeping you signed in and secure
- •remembering your cart
- •remembering your cookie choice
They do not track you across other websites.
3. Analytics
With your consent we use Google Analytics 4 (measurement ID G-LPXSRLM85Y) to understand how the site is used: pages viewed, approximate location derived from IP address, device and browser type, and referring pages. We do not send names, email addresses, phone numbers or other personal identifiers to Google Analytics.
The Google Analytics script is only loaded after you accept analytics cookies. If you reject them, it is not loaded at all.
4. Marketing and social tools
If advertising or social measurement tools, such as Meta or Instagram tools, are enabled later, they will only be loaded where you consent to marketing cookies. Our admin Integrations screen reflects what is actually enabled.
5. Managing your choices
Use Cookie Preferences in the footer at any time, or the button on this page. You can accept all cookies, reject non-essential cookies, or choose analytics and marketing separately. Your choice is stored in your browser. You can also clear cookies in your browser settings.
6. Third-party links
Our site links to third-party sites. Cookies on those sites are governed by their own policies.
7. Changes
The version number and date on this page show the current version of this policy.
8. Contact
hello@the-fbc.co.za or +27 61 256 1101.
The website is operated by The Cheff (Pty) Ltd, trading as The Food Business Collective (FBC).